Marketing Intern

Closed
Pay What You Can Peer Support - PWYCPS
Toronto, Ontario, Canada
Daniel Cole
President/Founder
(7)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Operations Marketing strategy
Skills
google ads marketing search engine optimization research advertisement search engine marketing
Project scope
What is the main goal for this project?

We’re looking for students to help us with three comprehensive tasks.

1- Improve, update, and optimize our Non-Profit Google Adwords Account. Non-Profits are given $10,000/month of free Google Adwords Credit. Our account is across the globe with 5 different campaigns (1 per continent) and 20+ landing pages with 4 ads per landing page. So it's a big project but students can learn a ton.

2- To get listed on more directories for the variety of topics we run. This involves students reaching out to as many organizations as they can to allow us to list on their platforms.

3- To apply for grants, donations and sponsorships. This involves looking out for grant opportunities and applying for them. For messaging donors to offer private donations and to reach out to companies to see if they would like to sponsor. This would involve creating all of this from the ground up.

Part 1

Based on our goals, we are looking for the student to work on the following:

  • SEO & SEM for our Google Adwords
  • To add to our Google Ads all of our new groups that are not yet listed, to add keywords not yet listed and to clean up the campaigns so they increase traffic and sign ups to our site and for our groups

Part 2:

  • To compile a list of directories we can get listed on and reach out to them asking them to have us listed
  • This would involve breaking down the directories by country and by topic, sending emails to each organization and then working with them to put our logo, blurb, schedule, etc. on their sites.

Part 3: Grant, Donation and Sponsorship Research and Application

  • To compile a list of grants available in Canada and around the world and to apply for these grants
  • To reach out to donors and companies to donate and sponsor groups

How will you support learners in completing the project?

-We will provide mentorship around the clock for those willing to sign up to our internship. I have used Riipen before and also brought on Interns from other sources in the past and I love working with young students who want to learn.

About the company

Pay What You Can Peer Support - PWYCPS is a site that runs weekly virtual peer support sessions on a variety of topics (25 to date). The sessions are run on Zoom and take place throughout the week and are moderated by certified professionals. It's free but we ask participants to Pay What They Can. We operate around the globe and anyone is welcome to join.