Digital Marketing Intern for Policy Event in Zambia

Closed
PATHFINDER
Toronto, Ontario, Canada
Jessica van Thiel
Founding & Managing Partner
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Sales strategy Social sciences
Project scope
What is the main goal for this project?

In partnership with Global Policy House, We will be hosting a large summit at the end of May 2023 (Invest in Africa With Digital Assets and Africa Central Bank Digital Currency (CBDC) summits and would like some marketing, especially digital marketing students to help with our summit promotion and planning of the summit where we will be bringing the global community to physically meet in Zambia happening mainly as a physical event and some hybrid option throughout the week long event.

The students will be responsible for designing a marketing strategy, deploy the strategy and come up with some digital marketing content as well as have responsibility to write the post event report to feed into our wider report we aim to produce in 2023 to be launched at another summit in 2023. We also require a set of students to summarise a report from previous summits that we have held in the form of short insights and recommendations coming from the summits.

What tasks will learners need to complete to achieve the project goal?

The students will be responsible for designing a marketing strategy, deploy the strategy and come up with some digital marketing content as well as have responsibility to write the post event report to feed into our wider report we aim to produce in 2023 to be launched at another summit in 2023. We also require a set of students to summarise a report from previous summits that we have held in the form of short insights and recommendations coming from the summits. Students will also assist in the following:

· promoting the event via digital and none- digital marketing

· suggesting potential speakers and groups to seek for partnerships

· doing desk research on other supporting data and material to add for the reports

· write reports and short blogs and insights

· launch the 10 million women campaign

How will you support learners in completing the project?

- We can support weekly student engagement and consultations with the teams in house

- Students have opportunity to attend the summit with no charge in Zambia

- Students get opportunity to discover a new country

- Students can further have opportunity to do internship with us if the results are positive

What skills or technologies will help learners to complete the project?

- Marketing and communications

- Digital Marketing skills

- Content creation

- Writing and data evaluation skills

- People engagement

About the company

PATHFINDER is a social enterprise based in Canada and France, with a mission to drive global development through a trilateral model by engaging with social enterprise, academia, and policy (please our website for details about us).