The primary focus for the student will be:

• Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; i
• Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes;
• Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, and promotion);
• Sales - Design a new prospecting process for our sales team; design a new service offering structure.

Our goal at the end of this experience is:

• Strategy - For the student(s) to help me capture increased market share; for the student(s) to help me capture new revenue streams;
• Operations - For the student(s) to help me implement more efficient and effective processes that maximize performance
• Marketing - For the student(s) to help me reach more customers, effectively promote the brand, mission, and story.
• Sales - For the student(s) to help me roll-out better prospecting that increases conversion rates and boost sales.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email

Student's primary contact: Marna Irani, Owner/Designer