New Demographic Marketing and Business Planning
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company would like to expand to new markets such as Calgary and Vancouver and we would like to understand the local market and make strategies for business planning.
Together with our marketing team, we would like students to research customer demographics and targets in the local areas, and design new business strategies for this demographic. Based on our insights and additional research, students will develop promotional marketing plans and make recommendations on the next steps to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to attract new customers.
- 3-month and 12-month business planning.
- Recommending other demographics to consider in the future.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- Recommendation of marketing tactics
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report and a ppt deck.
- A 10-minute presentation.
- What is the main goal for this project?
-
Our company would like to expand to new markets such as Calgary and Vancouver and we would like to understand the local market and make strategies for business planning.
Together with our marketing team, we would like students to research customer demographics and targets in the local areas, and design new business strategies for this demographic. Based on our insights and additional research, students will develop promotional marketing plans and make recommendations on the next steps to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to attract new customers.
- 3-month and 12-month business planning.
- Recommending other demographics to consider in the future.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- Recommendation of marketing tactics
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report and a ppt deck.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market and the new demographic
- Input on choices, problems or anything else the students might encounter.
About the company
- https://www.upluseducation.ca
- 51 - 200 employees
- Education, Business & management
U+ Education is a global, innovation-driven educational business that is committed to the long-term success of our students. U+ connects highly qualified teachers from Canada, with students throughout the world for interactive English, French, Spanish, Mandarin, Cantonese, Korean, and Japanese immersion learning. In addition to language programs, U+ Education has introduced a STEAM program, which includes coding, Canva classes and other amazing courses! With this in mind, we welcome the opportunity to work with talents from across disciplines to grow and develop within U+’s community.