Market Research and Innovation Strategies Particular to Seniors
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
With seniors living longer and the demographic of seniors increasing seniors have many options to choose from for living solutions, from services coming into their own home and apartment, retirement living communities. We are seeking a presentation on best practices and innovative strategies to introduce retirement living to seniors that can entice seniors to consider making a move.
This project will include research on the local areas in Alberta where our communities are to determine a competitive analysis and introduce marketing opportunities. Looking for innovative ideas from students on attracting seniors and what the current interests and needs and expectations of seniors are. This is flexible based on discussion
- What is the main goal for this project?
-
With seniors living longer and the demographic of seniors increasing seniors have many options to choose from for living solutions, from services coming into their own home and apartment, retirement living communities. We are seeking a presentation on best practices and innovative strategies to introduce retirement living to seniors that can entice seniors to consider making a move.
This project will include research on the local areas in Alberta where our communities are to determine a competitive analysis and introduce marketing opportunities. Looking for innovative ideas from students on attracting seniors and what the current interests and needs and expectations of seniors are. This is flexible based on discussion
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
The Director can present information on Seasons and field any questions relating to current market stragegy. Weekly or bi-weekly zoom calls to review progress if needed.
About the company
- https://www.seasonsretirement.com/
- 51 - 200 employees
- Hospital, health, wellness & medical
High growth Canadian company owning and operating 21 retirement communities across Ontario and Alberta.
Residences offer exceptional customer service, emphasizing quality care, cuisine, and active lifestyle.
Multiple service and care options are available, with the flexibility to accommodate independent living, assisted living, memory care, and everything in-between.