Destination Promotional Materials for Key Venues - Attracting Festival and Event Organizers
Preferred learners
- Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
- To craft a narrative that attracts and engages event planners, thereby boosting visibility and appeal to attract new festivals, fairs, conferences, and cultural events to our destination.
- To create detailed marketing communications templates to elevate our venues as prime event locations, showcasing their unique qualities.
- What tasks will learners need to complete to achieve the project goal?
-
- Work with the BIA to refine a list of venues to include for approval i.e. our main hotel, our main square, the Meridian Arts Centre, Lee Lifeson park, other key parks, key larger buildings with facilities, etc.
- Research potential event organizers and information online in order to provide a more tailored presentation of venue capabilities.
- Create a detailed marketing plan that includes objectives, target audience, promotional tactics, and key messaging.
- Prepare a pitch document that can be used by the BIA team to approach potential event organizers. Use our template deck for our main square as a template. The deck should include visuals, data, written text and appropriate links.
- Create a deck as well as a 2-pager version of the promotional materials. Infographic style would be preferred.
- Design the content and layout for a new webpage/subpages with different sections to promote our event venues and their offerings, similar to Yonge-Dundas Square and Mississauga Celebration Square's web pages.
- What is the main goal for this project?
-
- To craft a narrative that attracts and engages event planners, thereby boosting visibility and appeal to attract new festivals, fairs, conferences, and cultural events to our destination.
- To create detailed marketing communications templates to elevate our venues as prime event locations, showcasing their unique qualities.
- What tasks will learners need to complete to achieve the project goal?
-
- Work with the BIA to refine a list of venues to include for approval i.e. our main hotel, our main square, the Meridian Arts Centre, Lee Lifeson park, other key parks, key larger buildings with facilities, etc.
- Research potential event organizers and information online in order to provide a more tailored presentation of venue capabilities.
- Create a detailed marketing plan that includes objectives, target audience, promotional tactics, and key messaging.
- Prepare a pitch document that can be used by the BIA team to approach potential event organizers. Use our template deck for our main square as a template. The deck should include visuals, data, written text and appropriate links.
- Create a deck as well as a 2-pager version of the promotional materials. Infographic style would be preferred.
- Design the content and layout for a new webpage/subpages with different sections to promote our event venues and their offerings, similar to Yonge-Dundas Square and Mississauga Celebration Square's web pages.
- How will you support learners in completing the project?
-
- Ongoing guidance from the marketing and events team, with availability for consultations and feedback.
- Access to past event data, marketing analytics, and promotional examples.
- Opportunities for mock presentations and strategy workshops with the BIA team.
- Collaboration tools for real-time sharing and editing of marketing materials.
- Short weekly check in via Zoom.
- Business email addresses to be used in the project.
- Template deck for our main square to be expanded upon.
About the company
- https://yongenorthyork.com/
- 2 - 10 employees
- Business services
The Yonge North York Business Improvement Area (BIA) was recently established and is one of over 80 BIAs in Toronto. Our organization is overseen by a voluntary Board of Directors from our business community. Representing over 1600 business and commercial property members, with over 30,000 employees and 51,000 residents within our district, we are one of the largest BIA’s in Toronto. Located along the Yonge corridor between Hwy 401 and just North of Finch Avenue, our urban district is experiencing significant development. The Yonge North York BIA’s vision is to be the preferred destination in North Toronto for businesses, residents, visitors and workers to live, work and play: By promoting the area as an accessible, safe, urban, vibrant and alternative destination to downtown Toronto and the suburbs; By creating economic growth and opportunity for members; and By improving the quality of life through business attraction, capacity building, events, marketing, public realm, retention and revitalization.