Strategic Prospecting Plan

Closed
100 Global Inc. dba Roll Up
Toronto, Ontario, Canada
VM
Co-founder
1
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Market research Sales strategy
Skills
target market sales prospecting sales research business to business scripting
Project scope
What is the main goal for this project?

Roll Up a sustainable personal hygiene brand (www.urollup.com) with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally.


Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience.

This will involve several different steps for the students, including:

  • Identify key contacts
  • Write and plan what our message is
  • Create a guide to help us find new clients
  • Building a script for our sales team to use
What tasks will learners need to complete to achieve the project goal?

Key deliverables:

  • Identifying new potential accounts that align with our current customer base.
  • Compiling relevant market information.
  • Building a customizable outreach script.
  • Creating a simple tracking framework, including metrics, for measuring outreach success.
  • Custom material for us to use later on

Final deliverables should include

  • The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations to increase sales conversions.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Working with project manager directly
  • Having meetings where we can change the tasks if needed
About the company

Roll Up is a sustainable personal hygiene brand with a focus on paper products. Our unique business model involves DTC and B2B segments and supply products to customers and stores nationally. Our convenient and stylish product offering make it easier for people to switch to a alternative renewable resource such as bamboo and help prevent deforestation.
We also strive to positively impact the communities we live in; not just through our products but also through our partners.