SEO and Social Media Strategy
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Number of individual students required: (5 to 10 students)
OR
Number of students required to work in team: (3 teams of up to 6 students)
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as plerdy, analyzz, nichesss, blogely, If-So, Oviond, Repuso, Wisernotify, Promo Republic, PUbler, Content Studio, StoryChief.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- We want to be the top ranked career transition firm in Ontario first and next Canada for virtual outplacement services b2b.
- We want to be the top ranked b2c career transition firm for job seekers and those career pivoting or doing a career changes.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What is the main goal for this project?
-
Number of individual students required: (5 to 10 students)
OR
Number of students required to work in team: (3 teams of up to 6 students)
Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as plerdy, analyzz, nichesss, blogely, If-So, Oviond, Repuso, Wisernotify, Promo Republic, PUbler, Content Studio, StoryChief.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- We want to be the top ranked career transition firm in Ontario first and next Canada for virtual outplacement services b2b.
- We want to be the top ranked b2c career transition firm for job seekers and those career pivoting or doing a career changes.
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
A hand selected group of senior managers that will guide you with work learning integrated projects so you come out more competitive for the job marketplace.
About the company
- http://www.careernicheoutplacement.com
- 2 - 10 employees
- Human resources & recruitment, Business services, Education, Marketing & advertising, Consumer goods & services
CareerNiche is the Pioneer in the brand new category of Professional Career Transition Marketing and Organizational Change Management. We perform in the b2b Outplacement Coaching, Training and Consulting Services with Enterprise level Corporations and b2c Career Transition space for job seekers and career driven individuals. On the consumer (b2c) side, we are there for the lifelong career journey, helping driven, career - focused individuals who want to turbocharge their career success through proper personal branding and self-marketing for career, life and work advancements and transition. We prevent clients from living someone else's dreams for their future or being in a job or industry that no longer excites them. Next, with regard to career advancement or job searches or pivots from corporate to entrepreneur, we are there for client's entire career life cycle. CareerNiche recognizes the blurred lines between employees toggling between freelancers or contract gigs. We help clients gain a real advantage. You can help change our clients' careers and lives after job loss.