Social Media Strategy - Getting the Word Out - 3

Closed
Pay What You Can Peer Support - PWYCPS
Toronto, Ontario, Canada
Daniel Cole
President/Founder
(7)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Operations Project management Marketing strategy
Skills
postpartum care social media strategy digital marketing mental health
Project scope
What is the main goal for this project?

Our team is looking for someone who can help us drive more traffic and get on more platforms, forums, directories, etc. The primary project requirements involve a list of activities focusing on our third set of 5 topics on our site, which are:

I. Immigrants and Refugees

II. OCD and Obsessive and Intrusive Thoughts

III. Physical & Verbal Abuse

IV. Postpartum Depression

V. Changing Your Thoughts and Mindset

Objectives and Activities to Perform Include:

  1. Join Facebook Forums and mention the site
  2. Join Reddit Forums and mention the site
  3. Join Mental Health Chat Rooms/Support Group Forums and mention the site
  4. Tweet and Post on Instagram once per week focusing on one of these 5 topics
  5. Contact newspapers and TV stations and tell them what we're doing
  6. Help Find and Apply for Grants
  7. Help Find and Apply to Get on Directories

We’re excited to work with students who can help us execute the above.

  • The goal is to get more people hearing about the site and ultimately signing up for sessions

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

How will you support learners in completing the project?

A ton as I work on this 24/7. I'll be available, as will the moderators running these groups, to help the student get going and then be there throughout to help them succeed at this.

About the company

Pay What You Can Peer Support - PWYCPS is a site that runs weekly virtual peer support sessions on a variety of topics (25 to date). The sessions are run on Zoom and take place throughout the week and are moderated by certified professionals. It's free but we ask participants to Pay What They Can. We operate around the globe and anyone is welcome to join.