Social Media Management for Boosting Registrations & Awareness

Open
INSPIRELY | STEAM Education
Brampton, Ontario, Canada
VT
Owner
(21)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Social impact Graphic design Videography Digital marketing Lead generation Social media marketing
Project scope
What is the main goal for this project?

The main goal for this project is to increase incoming paid orders, order frequency & average order value through social media management. The goal also includes boosting followers on various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Thread, YouTube through content creation, scheduling & effective social media management skills.


This will involve several different steps for the students, including:


- Analyzing the current social media presence of INSPIRELY and identifying areas for improvement.


- Developing a social media content calendar for various platforms.


- Creating engaging and value adding educational content for parents, teachers, leads from not for profits, social committee members from corporate having corporate social responsibilities.


- Scheduling and posting content at optimal times for maximum engagement.


- Monitoring and responding to comments and messages on social media platforms.


- Analyzing social media metrics and adjusting strategies based on performance.


- Run promotions & campaigns to drive registrations.


- Create graphics content, copy writing for partner program listing.


_ Reach out to influencers, social media group admins for collab and increasing awareness.

What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should demonstrate:


- A comprehensive social media content calendar for INSPIRELY.


- Engaging and value adding educational content posted on various social media platforms.


- Analysis of social media metrics and insights to inform future strategies.


- Listing of INSPIRELY programs on partner programs / website, influencer collaborations.



Final deliverables should include:


- A written report explaining the social media management process and outcomes.


- A presentation outlining the strategies implemented and the results achieved.


How will you support learners in completing the project?

Participating student(s) will get following support:


  • On the job feedback.
  • Access to social media scheduling and creation tools
  • AI based dashboard reporting
  • AI based SEO & content creation tools.
What skills or technologies will help learners to complete the project?


In order to complete this project, students can self-teach, but it is beneficial to be familiar with:


- Social media management and content creation.


- Highly engaging graphic design, reels / video editing / creative advertising / story telling.


- Understanding of different social media platforms and their algorithms.


- Data analysis and performance tracking on social media.


- Marketing and communication skills.


- Creative Copywriting Skills



Nice to haves for students include:


- Graphic design skills for creating visual content.


- Knowledge of SEO and digital marketing strategies.


- Experience with social media management tools and analytics platforms such Canva, Promo.com, Photoshop, Adobe Premier, Reel Making Apps, Motion Graphics, Voice Over & more.


Students will be expected to research and learn more about the above as the project goes along.

Supported causes
Quality education
About the company
  • https://inspirely.education
  • 2 - 10 employees
  • Education, Business & management, Public relations & communications, Trade & international business, Marketing & advertising

INSPIRELY is a Brampton-based Canadian education start-up committed to empowering the next generation of innovators in STEAM and beyond. Our comprehensive program includes Science, Technology, Engineering, Arts, Aerospace, and Math. Our highly-skilled Canadian educators lead interactive online classes, camps, and flagship passion discovery workshops, as well as provide science and engineering-based classroom learning kits to enhance the student's learning experience.

Our kits are designed to teach science and engineering principles in a practical and engaging way, helping students develop problem-solving skills and a building mentality. INSPIRELY caters to parents, schools, educational not-for-profit organizations, and businesses looking for effective and innovative ways to generate new leads or reward their employees, clients, or customers. Currently operating primarily in Canada, we plan to expand into the USA and India.