Developing an Up-Sell Product

Closed
My Yoga Network
Long Beach, California, United States
Ram Bhakt
Founder
(4)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Marketing strategy Media Education
Skills
sales strategy marketing analytics marketing market research new product development
Details

We want you to help us develop a new product that will appeal to our target customer or untapped demographs. Additionally, help us to develop services or products which we can offer as an up-sell to our existing product(s).

To accomplish this, we believe you should focus on:

  • Conducting market research to understand purchase decisions and needs.
  • Defining customer segments that we could target.
  • Researching competitor products.
  • Brainstorming potential product ideas.
  • Developing marketing messaging and sales strategy for the new product.
  • Applying any marketing analytics or technology to improve resource allocation.

We hope this new product or technological insights will increase revenue and grow our customer lifetime value.

Final deliverables include:

  • A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value.
  • A 5-minute product pitch presentation or any similar report.
Deliverables
No deliverables exist for this project.
Mentorship

Founder/SEO Ram Bhakt will be available as needed.

About the company

Company
Long Beach, California, United States
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Business & management, Education, It & computing

Empowering Health Through Yoga Therapy

At MyYogaNetwork.com, our mission is to revolutionize holistic health care by bridging the gap between skilled yoga therapists and health practitioners. We strive to create a nurturing marketplace where yoga therapy professionals can thrive, health practitioners can find the best yoga resources, and together, we can foster a community dedicated to healing, wellness, and the transformative power of yoga therapy.