Developing an Up-Sell Product
Project scope
Categories
Marketing strategy Media EducationSkills
sales strategy marketing analytics marketing market research new product developmentWe want you to help us develop a new product that will appeal to our target customer or untapped demographs. Additionally, help us to develop services or products which we can offer as an up-sell to our existing product(s).
To accomplish this, we believe you should focus on:
- Conducting market research to understand purchase decisions and needs.
- Defining customer segments that we could target.
- Researching competitor products.
- Brainstorming potential product ideas.
- Developing marketing messaging and sales strategy for the new product.
- Applying any marketing analytics or technology to improve resource allocation.
We hope this new product or technological insights will increase revenue and grow our customer lifetime value.
Final deliverables include:
- A written report explaining how the new product or service will complement our existing offering and increase our customer lifetime value.
- A 5-minute product pitch presentation or any similar report.
Founder/SEO Ram Bhakt will be available as needed.
About the company
Empowering Health Through Yoga Therapy
At MyYogaNetwork.com, our mission is to revolutionize holistic health care by bridging the gap between skilled yoga therapists and health practitioners. We strive to create a nurturing marketplace where yoga therapy professionals can thrive, health practitioners can find the best yoga resources, and together, we can foster a community dedicated to healing, wellness, and the transformative power of yoga therapy.