Marketing Strategy and Research
Project scope
Categories
Market research Sales strategy Marketing strategySkills
marketing strategiesWe are looking to reach a wider audience of users through features from bloggers, influencers, media shout-outs, etc. The goal of this project is to create a spreadsheet with categories for the ways in which our product can be featured, people/organizations for each of these categories, and details for each person/organization such as who they are, what they do, projected audience size, why we'd be a good fit, what we can offer as incentive, their contact information/links, etc. You will be trying to come up with the best marketing strategy for approaching each person/organization.
The tasks for this project include:
- Meeting with the project supervisor to understand the background, features, and services of Noo Speak
- Research into ways a language learning app/tool can be featured/shouted-out
- Creating a spreadsheet with the details mentioned in the Project Goal
- Periodic meetings with the project supervisor for any questions you might have/to offer guidance
- Final presentation of report/spreadsheet
Students will work with the Noo Speak founder throughout the course of the project. Students will develop their research, analysis, and marketing strategy skills as they create mini-case studies on people and organizations.
About the company
Noo Speak is a Canadian company that is making language learning more interesting and applicable to the real world. Noo Speak comprises of both a free language learning tool that delivers you daily, summarized news in over 25 different languages, as well as LanguageMint, an educational tool used with language teachers for creating quizzes based on educational source material.