Marketing Strategy Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Stay at home moms looking to work for themselves, young entrepreneurs and those wanting additional income. . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. 1 Year plan minimum of where to start and how to achieve end result.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy plan to grow and engage our target market: Stay at home moms looking to work for themselves, young entrepreneurs and those wanting additional income. . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- What budget is appropriate for advertising, given our goals?
- How could our messaging be updated to better explain our value proposition?
- What tasks will learners need to complete to achieve the project goal?
-
A report on how people perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition. 1 Year plan minimum of where to start and how to achieve end result.
About the company
- https://www.cosmopolitanacademy.com
- Retail, Education
Cosmopolitan Academy is a school in the beauty industry offering certification courses to entrepreneurs looking to break into or expand in the beauty industry specifically. Cosmopolitan is unique as it offers an open door policy to our students indefinitely for further education should they feel they need it at no additional cost. We also offer a mentoring subscription to help build their business to at least six figures after certification. Furthermore we love to give back as its important we change more than our students lives but also Women from Women and Children's Shelters from around Canada and the US who get to take our course and get a complimentary subscription to the business building mentorship program to offer an opportunity at such a trying time.