Sustainability and Environmental Impact Strategy
Project scope
Categories
Market research Marketing strategy MediaSkills
circular economy media management triple bottom line (tbl) marketing business strategies social media content technical acumen theory of change social media entrepreneurship- Review of our business model and opportunity to support the United Nations Sustainability Goals especially SDGs 2, 3, 12, 13, 15.
- Establish our carbon footprint and help us to define how we can help our customer to reduce their carbon footprint by switching to more sustainable natural and locally sourced plant nutrients.
- Develop our theory of change on how we can deliver a meaningful impact by transforming current practices and enabling more sustainable, local growing practices, support the climate goals and contribute to the local circular economy.
- Use IRIS metrics to understand impact performance
- Prepare messaging and content (articles and videos) to share our story with flower growers across Canada.
- Improve the sustainability triple bottom line, the social, economic, and environmental outcome of the company.
ABOUT YOUR TEAM
You are passionate about entrepreneurship, business strategy, marketing, sustainability and helping companies to develop their impact strategy and story. You’ve got the education, tools, team and support from your professor to help us develop a better understanding of our opportunity to make an impact and put a solid strategy and plan in place that we can build on for the years ahead.
ABOUT YOU (Intern)
You are close to finishing your studies in entrepreneurship, sustainability and marketing and you’re looking to join a local company and help . You are a great writer, communicator, community builder, business to business marketer that is tech savvy and knows the tools of the trade to help us get out there to engage with prospective customers via email marketing, website, social media and video. We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.
Based on our goals, we are looking for the student to work on the following:
- Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
- Social Media Management: overseeing different channels that we own and keeping them up-to-date
- Content Development
- SEO
- Other marketing-related tasks
Our team will guide, monitor, and evaluate the student’s learning experience, while they are working with us. Our goal is to facilitate the student becoming an independent professional in their field and capable of adapting to various tasks.
About the company
Nutrienvisus is an early stage agrifood technology company that has developed natural plant nutrients using locally sourced and upcycled ingredients from breweries. Our first product Enviotin® rebalances and nourishes the soil and has been proven to significantly improve the health and quality of plants and enables growers to reduce the use of chemical fertilizers and pesticides. We are proud to have some of our local greenhouses as our customers and we’re ready to start marketing our products to growers across Canada. We want to help growers to adapt with new technologies that are offering more sustainable agriculture practices, but can maintain or even improve crop yield.