Market Research for Second Location
Preferred learners
- Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
CoMotion on King is a 10,000 square foot coworking space in downtown Hamilton. Our primary clients are micro/small businesses (less than 10 employees per organization), contract and remote workers, and hybrid employees that work for larger firms. We are looking to expand our current organization into a second location and would like to appeal to clients who currently promote or are looking to establish a hybrid work model for their employees. Our second location is approximately 5000 square feet with established offices, expanded shared office spaces, small board rooms, located near a highway with dedicated parking. The goal is to create a second location that larger organizations that are moving to a hybrid working model and offer their employees a part time space that can be used for in-person meetings, collaboration/brainstorming areas, and opportunities to network.
Students should be prepared to:
- Conduct market research to target larger organizations who would be interested in our space as a secondary overflow or hybrid office environment for their existing workforce
- Identify and research the needs for organizations to consider using our secondary space
- Create an analysis of current or potential organizations within the Greater Toronto Hamilton area - driving radius of 90 minutes from Hamilton
- Assistance in providing a marketing strategy, content and copy to attract these clients
- What is the main goal for this project?
-
CoMotion on King is a 10,000 square foot coworking space in downtown Hamilton. Our primary clients are micro/small businesses (less than 10 employees per organization), contract and remote workers, and hybrid employees that work for larger firms. We are looking to expand our current organization into a second location and would like to appeal to clients who currently promote or are looking to establish a hybrid work model for their employees. Our second location is approximately 5000 square feet with established offices, expanded shared office spaces, small board rooms, located near a highway with dedicated parking. The goal is to create a second location that larger organizations that are moving to a hybrid working model and offer their employees a part time space that can be used for in-person meetings, collaboration/brainstorming areas, and opportunities to network.
Students should be prepared to:
- Conduct market research to target larger organizations who would be interested in our space as a secondary overflow or hybrid office environment for their existing workforce
- Identify and research the needs for organizations to consider using our secondary space
- Create an analysis of current or potential organizations within the Greater Toronto Hamilton area - driving radius of 90 minutes from Hamilton
- Assistance in providing a marketing strategy, content and copy to attract these clients
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
As needed. You can ask as many questions as you need to understand the project and check in with us whenever your stuck.
About the company
CoMotion brings small businesses, startup teams, like-minded entrepreneurs and professionals of all kinds together to operate their businesses under one roof, and share common amenities (such as conference rooms, kitchen, etc) to keep overhead costs down, as well as have a supportive community to network with and be inspired by.
CoMotion on King is a 10,000 square foot, energetic coworking space in a prime downtown location, close to transport and restaurants. Our facility also has a rooftop patio and large event space that can accommodate over 100 people for conferences, workshops or social events.