Building New Partnerships

Closed
True EV
Victoria, British Columbia, Canada
Derek Douglas
CEO
(3)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Customer segmentation Digital marketing Sales strategy
Skills
mockup marketing customer success management renovation cataloguing sales
Project scope
What is the main goal for this project?

Recently, we’ve been focusing more of our attention towards working with interior designers, architects and builders to reach more business and residential customers. To date, we have completed a round of direct outreach via email to interior designers and have had very positive responses. Many have added our products to their catalogs and we’ve already received a few orders for business office renovations. These companies act as the middle person between us and the end user. They make great partners because they have their own clients who are already in-market for a renovation or new build project.

Your goal for this project will be to optimize how we form and maintain partnerships with interior designers, architects and builders. This will include helping us optimize our customer success process, improve marketing emails, create a targeted landing page and recommend a customer success process from pre-sale to post-purchase.

What tasks will learners need to complete to achieve the project goal?
  1. Audit existing email campaign & website. Provide recommendations.
  2. Create a mockup or flowchart of a landing page.
  3. Recommend a customer success process from pre-sale to post-purchase.
  4. Recommend ways to implement everything using Freshworks.
How will you support learners in completing the project?

We'll meet with the team to introduce them to our company and any relevant tools that they may require. Daily or weekly support will be provided from our sales manager (Andrew) and operations lead (Rochelle).

About the company

True EV helps organizations optimize their environment in an efficient, sustainable, and cost-effective way. We are improving the adoption of Electric Vehicles and its charging infrastructure (https://www.TrueEVCharging.com) in Canada.