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Market Research and Content Creation for Launching a New SaaS Solution

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KDIT Solutions Inc.
KDIT Solutions Inc.
Calgary, Alberta, Canada
Pranjal Dutta
Pranjal Dutta
President
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Skills
content marketing digital marketing customer engagement infographics content development blog posts content creation software as a service (saas) social media tiktok
Project scope
What is the main goal for this project?

In this project, students will engage in comprehensive market research and content development for an upcoming Software as a Service (SaaS) solution. The goal is to identify and analyze target customers, examine competitor websites, and create compelling, fresh content. This content will form the foundation for various digital platforms including the company website, LinkedIn, Facebook, Instagram, and TikTok.


This project not only provides practical experience in market research and content creation but also offers exposure to the dynamic world of digital marketing in the SaaS industry.

What tasks will learners need to complete to achieve the project goal?
  1. Target Customer Research: Identify and analyze the potential customer base for the SaaS solution. This includes understanding their needs, challenges, and preferences.
  2. Competitor Analysis: Research and document key competitors in the SaaS market. Analyze their website content, marketing strategies, and customer engagement tactics.
  3. Content Creation: Develop original, engaging, and relevant content tailored for different digital platforms. This should include blog posts, social media posts, infographics, and short video scripts.
  4. Platform-Specific Strategies: Formulate unique strategies for content distribution on different platforms (LinkedIn, Facebook, Instagram, TikTok) considering the audience and nature of each platform.

Deliverables:

  1. Target Customer Profile Report: A detailed report on the target customers including demographics, preferences, and behaviors.
  2. Competitor Analysis Report: A comprehensive analysis of competitor websites and their content strategies.
  3. Content Portfolio: A portfolio of ready-to-publish content including articles, social media posts, and multimedia materials.
  4. Content Strategy Plan: A documented strategy outlining how the content will be adapted and distributed across different digital platforms


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Decent work and economic growth
About the company

KDIT Solutions built a unified, cloud-based Quality platform has been developed to meet the business process integrity, compliance and training needs of enterprises. The platform is integrated and provides a diverse range of functionalities, including business process workflow testing and documentation, no-code workflow automation, load testing for performance bench-marking, and the ability to generate training materials from the same testing scripts to assist end-users in adopting new technologies.