Product Launch Strategy - inflatable water park
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to expand our product offering with a new line: inflatable water park . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Is our current location the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables should take the form of:
- A preliminary report with assessment of potential
- A final report
- A 30-minute presentation
- What is the main goal for this project?
-
We want to expand our product offering with a new line: inflatable water park . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Is our current location the best place to launch for early success? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables should take the form of:
- A preliminary report with assessment of potential
- A final report
- A 30-minute presentation
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern using these communication tools: (MS Teams, Zoom, email)
Student's primary contact: (Roland Tiamuh, President)
Secondary contact: (Bailey Reid, Vice President)
Supported causes
About the company
- https://www.rbrtreats.com
- 2 - 10 employees
- Travel & tourism
I am a project manager with the Canada Revenue Agency and a real estate investor. Motivated and disciplined, my tax and project management skills have evolved from my background as a professional soccer player. My role in R&B Retreats is to oversee human resources management, financial management, renovation projects and other administrative requirements.
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