Mother Daughter Empower Charity is seeking to enhance its donor engagement efforts to increase donations and foster long-term relationships with supporters. The goal of this project is to develop a comprehensive donor engagement campaign that aligns with the charity's mission and values. Learners will analyze current donor engagement practices, identify areas for improvement, and propose innovative strategies to enhance donor interaction and retention. The project will involve researching best practices in donor engagement, understanding the charity's target audience, and creating a tailored campaign plan as well as reach out to potential partners. This project provides an opportunity for learners to apply their knowledge of marketing, communication, and nonprofit management to a real-world scenario, ultimately helping the charity to strengthen its donor base.

The deliverables for this project include a detailed donor engagement campaign plan, a presentation outlining the proposed strategies, and a report analyzing current donor engagement practices. Additionally, learners will create a set of recommendations for implementing the campaign, including timelines and potential metrics for success. These deliverables will provide Mother Daughter Empower Charity with actionable insights and a clear path forward to enhance their donor engagement efforts.