Marketing KYN

Closed
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Product or service launch Marketing strategy
Skills
social theories group dynamics financial technology (fintech) resilience marketing go-to-market strategy empowerment software development governance
Project scope
What is the main goal for this project?

If you like:

  • root cause, system level solutions
  • with massive TAM potential
  • that support everyday needs and big social purposes
  • and utilize bleeding edge tech, novel monetization and more

have we got a project for you!

What we are up to:

Web42 is building KYN (Know Your Neighbors), a fully decentralized network of decentralized neighborhood networks plus dApps (decentralized applications), to do two big things:

  • bring back the neighborhood
  • ○ more engaging, resilient and inclusive than ever
  • ○ enterprise powers for neighbors and communities, made accessible for all
  • ○ support people sharing their IRL (off-screen as much as possible) lives and resources smoothly
  • ○ strong identity and verification (no device, card or biometrics needed for many uses), community safe anonymity, community fintech, mutual aid, and more
  • fix the Internet https://blog.mozilla.org/blog/2020/03/30/were-fixing-the-internet-join-us/
  • ○ starts with monetization fixes - monetization drives design drives group dynamics, etc.
  • ○ put people in control of their digital selves - can't be evil, by design
  • ○ decentralize controls
  • ○ flexible, positive social theory driven (rather than ad, etc. driven) governance, grouping, etc.
  • ○ best balance between privacy (anon & pseudo by default - pairwise pseudonyms for most interactions) and community safety
  • ○ Internet, itself, is optional.

Where we are with that:

Right now we have the first set of core technologies built and are about to head into alpha with our first dApp, a dApp which is designed to help people make 3 close friends within a 5 minute walk & build those local webs of trust that drive everyday happiness and resilience.

Why we would love to partner with you:

We are not Silicon Valley standard. Our tech, underserved markets, go-to-market, monetization and even investment options are not standard. We are what comes next.

We are not, however, marketing pros - and we are a lean team. And we could use your help with aspects like identifying the best next groups to pursue and how to position for them (while taking into account the interesting challenges and opportunities that product utility driven by hyperlocal co-locality brings.)

Very open to hearing your ideas for projects - those that best suit your learning & social purpose objectives, etc. Below are a few ideas that we have.

A few ideas:

  • Neighbors who want more interaction with their neighbors (~2/3 of us). By dint of tech requirements, we are just targeting this geographically. Should we be segmenting into groups like stay-at-home-parents, work from homers, housebound, retirees, gamers, etc. & how does that work with the need for each group of ~150 to have nearly 100% on-boarded for really great functionality? What are some great channel & organic acquisition strategies? etc.
  • Schools. In some areas, the digital divide is a big issue for schools & will continue to be after people have returned to campuses. KYN is amazing for digital inclusion. We can help neighbors support private, secure and smooth Internet resource sharing, guardian devices and more. Which school areas in Kitsap > the Puget Sound would likely most benefit from this? What strategies should we use to position for, approach and partner with schools?
  • Children's' Homeless Shelters. These are particularly densely populated & likely to need assistance with social grouping, empowerment, identity and more. KYN can help kids be safer & more resilient. What strategies should we use to position for, approach & partner with shelters or their endowment providers?
  • Partner and grantor strategies. We hit digital inclusion, Save the Internet, Public interest tech, fintech for good, self-sovereign identity (UN declared right), civil society, resilience, happiness, entrepreneurship & more. Who should we really deeply be looking at now & for the next few years? How should we approach them?
  • Web positioning suggestions for: General neighbor customers, Grantors/Philanthropists, Investors (maybe), Software Developers
How will you support learners in completing the project?

Off the top of our heads, we can do:

  • milestone meetings
  • scrum style check-ins (every other day, 5-10)
  • weekly check-ins (30 mins - more if explicitly needed)

Open to other options. How can we make this the best possible experience for you? :)

About the company
  • https://web42.io
  • 2 - 10 employees
  • Consumer goods & services, Non-profit, philanthropic & civil society, It & computing

Web42 helps neighbors smoothly connect their lives and resources. We help expand local opportunities from within and without. We help bring back the neighborhood. We accomplish this with KYN (Know Your Neighbors) & its dApps.

KYN
• fully decentralized network of neighborhood networks
• By design, CAN’T be evil – Anonymized & decentralized, Web42 never sees neighbors’ data sans explicit request.
• Features incl. near-Sybil-proof self-sovereign identity, robust discuss/decide/do, community-safe anonymity help neighbors connect lives & resources like enterprises.
• Features incl. guardian identities & peer-verified community reps also mean better connections for marginalized

dApps
• human-centric
• support neighbors seamlessly accessing KYN’s power

Joelio
• 1st dApp
• helps:
o people make 3 close friends within a 5-minute walk
o neighbors build real-life webs-of-trust - integral to resilient & inclusive neighborhoods
o end cycles of loneliness and polarized distrust