Be a Rogue & Help Launch Rocket Hop: A New Alcohol Spirit 🚀
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
To develop a social media campaign for introducing the new 'Rocket Hop' spirit into the Canadian, USA and International markets, with the goal of understanding how best to approach new consumers with the product.
- What tasks will learners need to complete to achieve the project goal?
-
- Help develop a persona for 'Rocket Hop' by doing detailed evaluations of the existing marketing materials.
- Identify strengths and weaknesses within the current branding/copy
- Offer suggestions for improvements that can better clarify the brand voice/story
- What is the main goal for this project?
-
To develop a social media campaign for introducing the new 'Rocket Hop' spirit into the Canadian, USA and International markets, with the goal of understanding how best to approach new consumers with the product.
- What tasks will learners need to complete to achieve the project goal?
-
- Help develop a persona for 'Rocket Hop' by doing detailed evaluations of the existing marketing materials.
- Identify strengths and weaknesses within the current branding/copy
- Offer suggestions for improvements that can better clarify the brand voice/story
- How will you support learners in completing the project?
-
We will provide all existing branded marketing materials to be used in ongoing campaigns for students to evaluate, including brand images, packaging, written marketing copy, taglines, product descriptions, estimated retail pricing, and product sampling (where available).
About the company
- https://rockethop.ca
- 2 - 10 employees
- Food & beverage
We are a young distillery with a revolutionary new product called Rocket Hop. We are looking for a resource to maneuver through the social mediaverse, and introduce our product to the market in a way that's engaging and trendsetting. We want to work with a team to populate the social media platforms.