Strategic Prospecting Plan for a start up fitness equipment company
Project scope
Categories
Communications Market research Operations Project management LeadershipSkills
target market sales prospecting sales research2 students required to work as a team
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market.
The project may include, but is not limited to:
- Identifying new potential accounts that align with our current customer base.
- Compiling relevant market information.
- Building a customizable outreach script.
- Building a customizable outreach plan for B2B
- Creating a simple tracking framework, including metrics, for measuring outreach success.
The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
The supervision will be hands on, consisting of weekly calls to manage progress, status updates, and provide support as needed.
About the company
Using innovative fitness equipment, inspire all people to physically move with greater ambitions. Whether a weekend warrior who likes to trek long hikes, a basketball enthusiast who want's to get a leg up on this weekend's pick up game, or even the soccer fanatic who want's to be prepared for anything. Suspension Mat's goal is to provide equal access to exceptional athletic based training, innovating performance from the ground up.