Peri Natal Health Campaign Plan

Closed
Spectrum Massage Therapy & Acupuncture
Calgary, Alberta, Canada
Renee Simons
Owner/RMT
(1)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Graphic design Healthcare Advertising Digital marketing Creative writing
Skills
perinatal care postpartum care information design brochures
Project scope
What is the main goal for this project?

Our organization wants to further our efforts to increase awareness about peri natal health and available therapies. We would like to work with students to develop a campaign that successfully raises awareness and changes behaviour around conception, pregnancy and delivery and postpartum care in women age 25-45. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around perinatal health.

  • Identify local groups/businesses which this campaign will target.
  • Identify ideal outcomes and KPIs.
  • Include the latest and most accurate data and information.
  • Design leaflets, posters, and/or brochures to be used in marketing.
What tasks will learners need to complete to achieve the project goal?

The final deliverables should take the form of:

  • A final report
  • A 30-minute presentation
  • Digital files to be used as print materials - tri-fold brochure and leaflets are preferred
About the company

We are here to support women on their health journey.

Our mission is helping women find solutions to their complex health questions, daily movement challenges and managing their pain through all stages of life. We support women using hands-on approach to provide client centred care. We started Spectrum Massage Therapy & Acupuncture to fill the need for a whole person approach. We provide a safe space where women can feel heard and supported during their health journey.

Our core values include: INTEGRITY: COLLABORATION: CONNECTION: EDUCATION:

We are a team of compassionate and knowledgeable therapists who are dedicated to finding answers to your unique health care needs.