Social Media Campaign and Market Expansion Plan for ScaleUp IT Consulting
Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for ScaleUp Consulting and develop a market expansion plan to achieve the goal of training 150 students in 2024. This will involve several different steps for the team, including:
- Researching the target audience and market trends.
- Creating engaging and informative content for social media platforms.
- Developing a social media content calendar and posting schedule.
- Identifying key performance indicators (KPIs) for the social media campaign.
- Analyzing the current market and identifying potential expansion opportunities.
- Developing a market expansion strategy and action plan.
- What tasks will learners need to complete to achieve the project goal?
-
The team will need to complete the following tasks to achieve the project goal:
- A comprehensive social media campaign strategy document outlining the target audience, content strategy, posting schedule, and KPIs.
- A market expansion plan detailing the current market analysis, potential opportunities, and the strategy for expansion.
- A presentation outlining the social media campaign strategy and market expansion plan.
Final deliverables:
- A finalized social media campaign strategy document.
- A finalized market expansion plan document.
- A presentation explaining the strategy and plan to the company stakeholders.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for ScaleUp Consulting and develop a market expansion plan to achieve the goal of training 150 students in 2024. This will involve several different steps for the team, including:
- Researching the target audience and market trends.
- Creating engaging and informative content for social media platforms.
- Developing a social media content calendar and posting schedule.
- Identifying key performance indicators (KPIs) for the social media campaign.
- Analyzing the current market and identifying potential expansion opportunities.
- Developing a market expansion strategy and action plan.
- What tasks will learners need to complete to achieve the project goal?
-
The team will need to complete the following tasks to achieve the project goal:
- A comprehensive social media campaign strategy document outlining the target audience, content strategy, posting schedule, and KPIs.
- A market expansion plan detailing the current market analysis, potential opportunities, and the strategy for expansion.
- A presentation outlining the social media campaign strategy and market expansion plan.
Final deliverables:
- A finalized social media campaign strategy document.
- A finalized market expansion plan document.
- A presentation explaining the strategy and plan to the company stakeholders.
- How will you support learners in completing the project?
-
We will be co-partners in this journey. The below and more are ways I'll be supporting.
Thrice weekly syncs
Clear instructions
Access to necessary information and tools to perform the job
Reviews and validation of strategy and marketing content
Inclusive environment by being open to ideas and suggestions
Supported causes
About the company
- https://youscaleup.ca
- 2 - 10 employees
- Education, It & computing
An IT training and consulting company focusing on training early-in career and new-in career individuals. We offer a few core courses in:
1. Business Analysis
2. Product Management
3. Agile Execution with Scrum.
The goal is to broaden partnership in 2024 and expand course offerings.