The Muslim Action Group is establishing a coalition of organizations and professionals mobilized towards a cohesive strategy to advocate for justice in Palestine and address Islamophobia and anti-Palestinian racism in Canada. 

This project’s goal is to raise awareness and coverage of the issue through media engagement, evidence-based educational resources, and support for people’s well-being.

Learners will have a unique opportunity to contribute to a movement for justice and peace resounding across Canada and the world.

The tasks learners will need to complete to achieve the project goal include:

Media and Education Learners (5): This will provide opportunities to learn about social media and marketing, stakeholder management, community engagement, and communications.

• Curate a list of resources (educational, information / news, stakeholder, etc.) for the internal teams and coalition partners.
• Collaborate with other teams (particularly strategy, media, and research teams) to curate and develop educational and information content for internal teams’ and public use.
• Research and update the social media influencer tracker. Create an outreach and template and reach out to influencers for collaboration opportunities.
• Support the planning for the daily Digital Taskforce (including brainstorming ideas for campaigns, creating content, and sharing with volunteers).
• Reach out to contacts across cities in Canada to activate the City4Palestine campaign.
• Identify key stakeholders (e.g., educational institutions and organizations), add them to a tracker, and support the team with outreach.
• Support outreach to mainstream media outlets and political contacts.
• Monitor mainstream media coverage and develop one-pagers of all articles, reports, blogs, and audio-visual coverage produced by any media for key company events and initiatives.
• Help develop audience target lists and user profiles.
• Identify options for ad space purchases and help create ads.

Research and Analysis Learners (5): This will provide opportunities to learn about qualitative and quantitative research, data management, analysis, and reporting.

• Research and keep apprised of existing education, media, research, mental health, and faith initiatives related to the issue. Update initiatives to the tracker.
• Contribute to team ideas for Search Engine Optimization (SEO) strategies and social media trends / analytics, including monitoring campaign performance and returns on ad purchases.
• Fact-check internal and public-facing data reports.
• Help identify reliable sources for primary data and updates on key indicators (such as: journalists on the ground, news sources, etc.).
• Help create user-friendly (and if possible, interactive) graphics to summarize data analytics.
• Help distribute data analytics results to various teams.
• Support the development of a public monthly summary report of data analysis results.