D & S Horse Ranch and Rescue is seeking to establish a robust business plan that encompasses both digital and physical aspects to ensure sustainable growth and effective operations. The project aims to provide a structured framework that outlines the ranch's mission, vision, and strategic objectives. Students will analyze the current operational model and identify areas for improvement, focusing on enhancing the ranch's online presence and physical infrastructure. The project will involve researching industry best practices, evaluating market trends, and proposing innovative strategies to attract more visitors and donors. By applying classroom knowledge in business management, marketing, and strategic planning, students will gain practical experience in crafting a comprehensive business plan tailored to the unique needs of a horse ranch and rescue operation.

The project deliverables will include a detailed business plan document that outlines strategic goals, marketing strategies, financial projections, and operational improvements. Additionally, students will create a digital presentation summarizing key findings and recommendations. The deliverables should also include a SWOT analysis and a proposed timeline for implementation, ensuring a clear path forward for D & S Horse Ranch and Rescue.