Innovative Fashion Marketing Campaign for Herb Immortal
Project scope
Categories
Branding & style guides Market research Digital marketing Marketing strategy Social media marketingSkills
target audience trend analysis content creation marketing user experience (ux) innovation sales e-commerce forecasting brand identityHerb Immortal Inc. is seeking a team of students from George Brown College's School of Fashion Studies to develop and execute a comprehensive marketing campaign. The project aims to leverage the students' expertise in fashion and fresh perspectives to enhance the brand's presence in the fashion and wellness industry. Key initiatives include creating engaging content for social media, forecasting upcoming fashion trends, and providing support for the company's ecommerce platform. The goal is to drive innovation and attract a broader audience to Herb Immortal's unique blend of fashion and wellness products. This project will provide students with valuable, real-world experience in marketing, content creation, and trend analysis within a dynamic industry setting.
- Develop a detailed marketing campaign plan, including objectives, target audience, and key strategies.
- Create a series of engaging social media posts and content that align with Herb Immortal's brand identity.
- Conduct a trend forecasting report to identify upcoming fashion trends relevant to the brand.
- Provide recommendations for enhancing the ecommerce platform to improve user experience and sales conversion rates.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
At Herb Immortal, we’re committed to revolutionizing holistic wellness by blending the wisdom of traditional herbal remedies with cutting-edge AI technology. Co-founded by entrepreneurs deeply invested in advancing natural health, we’ve built a platform that empowers individuals with personalized wellness insights, access to high-quality herbal products, and expert consultations. Our flagship product, MyHerbalShop.ai, connects consumers and health practitioners in an AI-driven marketplace designed to make natural health solutions accessible and impactful. With Herb Immortal, we aim to inspire a global community toward healthier, balanced living through the powerful synergy of nature and technology.