Digital Marketing

Closed
OnDeck Fisheries AI
Vancouver, British Columbia, Canada
Alexander Dungate
Cofounder & CEO
(8)
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market social media search engine optimization brochures
Project scope
What is the main goal for this project?

Our company is beginning to advertise our products online, and we are looking to expand our customer base. We have developed a set of marketing strategies, but it has been time consuming to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels, such as LinkedIn, Instagram, and X

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Supported causes
Climate action
About the company

OnDeck delivers software critical for marine conservation and commercial fisheries. OnDeck builds computer vision-enabled solutions that automatically detect catch and bycatch in commercial fisheries and fisheries research. Working with the Environmental Defense Fund, The Sustainable Ocean Alliance, and companies across North America and Oceania, we're revolutionizing fisheries management and ensuring sustainable fisheries for generations to come. Do you want to help create healthier oceans and sustainable fisheries? Join our team!