Dorkaholics: Online Magazine Startup

Closed
Dorkaholics
Los Angeles, California, United States
Neil Bui
Founder
(3)
3
Preferred learners
  • United States
  • Academic experience
Categories
Communications Market research Marketing strategy Media
Skills
journalism
Project scope
What is the main goal for this project?

We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to perform a comprehensive analysis of our business. We have shared a few high priority goals and desired benefits below to help guide you:

- As a relatively newer publication in pop culture journalism, we are looking to develop advantages against the incumbents and seek opportunities for growth.

- At this time, we've highlighted (1) the exploration of content formats, (2) the understanding of different content channel strategies, and (3) expansion of our content focus to be our company's major next steps.

- Following this project, we would like to have a clear idea of what the characteristics of our main audience, the type of content they are looking for, channels we should be using to reach these audiences, how to develop this content, and how to use these channels

How will you support learners in completing the project?

I will be available to meet with students to discuss content ideas, provide guidance, and give feedback. This can all be done over Zoom or email.

About the company

Dorkaholics is the home to pop-culture content that keeps fans up-to-date with the latest news in comics, film, television, and gaming. What sets us apart from others is our focus on the most inspiring stories within pop culture, while remaining vocal about opportunities we see for improvement. We're not only fans speaking to fans, but a trusted source for all and an independent beacon seeking to provide clarity and fresh perspectives.