Website Copywriter
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Filz is a start-up company looking to accelerate sustainability within the candle industry. We are currently working with a web developer to make a landing page and e-commerce store.
We would like to work with students to lead the copywriting for the websites.
Students should be prepared to:
- Lead the copywriting for the website and ensure it includes the 13 elements listed below:
1. Attention - Biggest benefit, the biggest problem you can solve.
2. Interest - The reason why they should care about what you have to say.
3. Problem - Highlight the issue they’re facing
4. Solution - Introduce the solution to that problem
5. Credibility - The reason why they should believe you
6. Proof - why our solution works.
7. Benefits -
8. Offer - Present your full offer
9. Call to Action
10. Warn - Future pace what will happen if they don’t take action
11. Urgency - Give them a reason to respond now.
12. Restate Benefits - Motivate them to take action now
13. Final Call to Action
- What tasks will learners need to complete to achieve the project goal?
-
In addition to developing copywriting for the 13 website elements as listed above, you may also complete research on best practices.
You will also have to work alongside marketing team members to complete other tasks as necessary.
- What is the main goal for this project?
-
Filz is a start-up company looking to accelerate sustainability within the candle industry. We are currently working with a web developer to make a landing page and e-commerce store.
We would like to work with students to lead the copywriting for the websites.
Students should be prepared to:
- Lead the copywriting for the website and ensure it includes the 13 elements listed below:
1. Attention - Biggest benefit, the biggest problem you can solve.
2. Interest - The reason why they should care about what you have to say.
3. Problem - Highlight the issue they’re facing
4. Solution - Introduce the solution to that problem
5. Credibility - The reason why they should believe you
6. Proof - why our solution works.
7. Benefits -
8. Offer - Present your full offer
9. Call to Action
10. Warn - Future pace what will happen if they don’t take action
11. Urgency - Give them a reason to respond now.
12. Restate Benefits - Motivate them to take action now
13. Final Call to Action
- What tasks will learners need to complete to achieve the project goal?
-
In addition to developing copywriting for the 13 website elements as listed above, you may also complete research on best practices.
You will also have to work alongside marketing team members to complete other tasks as necessary.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for the duration of their project
About the company
- https://filzcandleco.com
- 2 - 10 employees
- Retail, Consumer goods & services, Apparel & fashion, Cosmetics & beauty, Environment
Filz Candle Co. is a start-up company looking to disrupt the current candle market with our patent-pending, refillable candle jar to divert single-use candle jars from ending up in landfills.