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Digital Content Creation

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Real Adulting 101
Real Adulting 101
Kelowna, British Columbia, Canada
Brittany Clough
Brittany Clough
CEO/Founder
(112)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Marketing Communications Digital marketing Creative writing Social media marketing
Skills
digital content ideation marketing content creation email marketing social media
Project scope
What is the main goal for this project?

We hope to revamp our social media and email marketing content to attract more customers.

We would like students to help us create content that is aligned with our vision, mission, and sector.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s marketing goals and target market.
  • Content idea generation based on our current content and market research.
  • Recommending and designing new digital content not already used by our company.
  • Editing video content.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company’s short form content styles
  • Understanding of factors affecting the quality of digital content
  • Recommendations for improving existing digital content
  • Recommendations and designs for new digital content

Final deliverables should include

  • 25 edited videos OR
  • 25 video content scripts
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and digital content
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
  • A thorough review and feedback process on every finalized step for the deliverables.
About the company

Real Adulting 101 is an online, educational membership platform where adults can find all the relevant and necessary education needed to break down adulting barriers, allowing for them to go from simply surviving to thriving.

Real Adulting 101 will supply adults with the tools, guidance and education necessary to take control of their life while providing entertainment, community, confidence and motivation. We value education, relevance and community.