The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy and competency are essential to success for today’s graduates.

Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:

- Marketing automation tools and how they provide important data on customer data;
- Social selling and social CRM expertise that is needed to meet this evolving future digital economy;
- Social media and inbound marketing tactics.