- Description
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To inspire learner success and community development through innovative learning in an inclusive and diverse environment.
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Recent experiences
E - Commerce for Business
BA250
Here are a range of projects students will work on. 1. Create sample Business Websites for businesses that do not currently have websites. Small businesses Preferred. 2. Create social media links for existing websites lacking these. 3. Prepare a detailed evaluation of current websites from the customer's point-of -view. 4. Design, run, and evaluate social media campaigns and advice on e-commerce strategies. 5. Offer detailed suggestions for mobile marketing campaigns and location-based marketing.
Global Marketing - Exploring Opportunities in a Globalized World
MK211
Student-consultants from Lakeland College will work with your organization to prepare a new global marketing plan or to analyze an existing international market.
Sales Consultancy - Building Relationships and Selling during a Pandemic.
BA170
Students will be in small forward-looking sales teams and complete a Project with two main parts. In part 1, they will form a strong understanding of the business and its products. In part 2, students will evaluate current sales presentations and demonstrate a new approach to selling products during a pandemic. They will develop a unique sales strategy for your company, based on market research and product knowledge, that will improve your sales processes and results.
Attracting Eyeballs and Ears - Advertising Today
MK223
Our Marketing and Advertising students are ready to show you new perspectives! They will do so in the following ways: 1. Review current Advertising and Marketing Communications 2. Reviewing current industry trends and offering insights into future trends 3. Exploring customer behavior and suggesting target marketing activities 4. Creating the Message - Design, Layout, and Production 5. Communicating the message using traditional and other innovative approaches