Plenty of questions, lots of opportunity for individual communications, well laid out progression. But program seemed to rely on data. That is what does the marketing data indicate. Some of this is obvious. Our reflection back was to be more insightful. To start with the data and dig deeper. To examine the details. How do you actually use what is obvious. Does the data fit one product but not exactly another? Do market segments fit a product? If the product is unique, then could unique marketing approaches be necessary? Even when it is not, does one size fit all the best way to do marketing? Data may be a guide, not a solution.