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Advanced Marketing Management

MKT 702
Closed
Toronto Metropolitan University
Toronto Metropolitan University
Toronto, Ontario, Canada
Mathieu Lajante
Associate Professor
(1)
2
Timeline
  • January 11, 2021
    Experience start
  • January 26, 2021
    Project Scope Meeting
  • January 30, 2021
    Project Scope Meeting
  • March 2, 2021
    Mid-way check in
  • March 2, 2021
    Mid-way check in
  • April 13, 2021
    Report Presentation
  • April 24, 2021
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Market research Operations Project management Marketing strategy
Skills
sales & marketing business consulting marketing strategy research
Learner goals and capabilities

Is your company looking for a sophisticated, in-depth analysis of your marketing practices and get recommendations for any future marketing endeavour?

4th year BA students at the Ted Rogers School of Manager at Ryerson University are ready to apply their deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges.

If you agree to this project, students will apply their theoretical knowledge, and employ their IT and quantitative skills to your business and develop an effective marketing strategies in a dynamic business environment.

Our students are eager to produce an analysis at each of the three key levels a marketing plan—external/internal environment, strategic marketing, operational marketing—so as to propose managerial recommendations for your company.

Learners
Undergraduate
Any level
100 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The exact scope and nature of the deliverable will depend on your firm's needs and problem proposition.

Generally speaking, students will produce a 20 page report and give a presentation on key findings of their report.

Project timeline
  • January 11, 2021
    Experience start
  • January 26, 2021
    Project Scope Meeting
  • January 30, 2021
    Project Scope Meeting
  • March 2, 2021
    Mid-way check in
  • March 2, 2021
    Mid-way check in
  • April 13, 2021
    Report Presentation
  • April 24, 2021
    Experience end
Project Examples

Students are capable on working on the following aspects of your business:

  • Analyze marketing problems using established marketing frameworks
  • Understanding different approaches to and elements of the marketing and apply marketing strategy and competitive decision making
  • Analyze any marketing problems and choose defensible solutions for practical situations;
  • Develop and defend marketing strategy plans

Concretely, the students will go through multiple steps that are focused on the following:

  1. Step: External and internal diagnosis, SWOT analysis, managerial recommendations from the analysis
  2. Step: Setting up the marketing strategy for your company
  3. Step: Develop a complete integrated marketing communication campaign, develop a hybrid/multichannel marketing strategy, managerial recommendations to your company for products and prices range adaptations
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.