Riipen
Log in Sign up

Strategic Marketing Case

MARK 3029
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
TA
Tom Arhontoudis
Professor & Coordinator
2
General
  • Undergraduate; 3rd year, 2nd year
  • 20 learners; teams of 5
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
General Communications Market research Product or service launch Marketing strategy
Skills
competitive analysis business consulting marketing strategy integrated marketing communications communication & presentation
Project timeline
  • January 22, 2021
    Experience start
  • January 30, 2021
    Project Scope Meeting
  • April 10, 2021
    Experience end
Overview
Details

MARK 3029 is a student-focused learning experience that provides participants the ability to demonstrate their essential, vocational, and employability skills before industry professionals. The course is only available to a selected group of students with a GPA of 3.5 and above and who have demonstrated the ability to apply both book smarts and street smarts to marketing cases provided to them in class thus far. This course also serves as a stepping-stone from academia to industry by creating real-world experiences and networking opportunities. Students who will be participating in this course, are looking for projects that will prepare them for them for the "real" marketing world that they will face upon graduation.

Learner skills
Competitive analysis, Business consulting, Marketing strategy, Integrated marketing communications, Communication & presentation
Deliverables

The class is made up of 20 "by invitation only" students who will provide a report and presentation summarizing their findings and their actionable recommendations. Campaign creative (mock ups) may also be provided pending on the students' strength and capacity to apply creativity.

Project Examples

Working in groups of 5, students will conduct market research and analysis, review your existing marketing strategies, and develop a new marketing plan for you.

Students can develop a general marketing plan for your business, or focus on a more specific area. Project examples could include, but are not limited to:

  • A competitive environmental business analysis of your brand/business
  • SWOT/ POWER SWOT
  • Integrated marketing communications plan
  • A marketing strategy for a new product or service
  • Promotional strategy for an upcoming event or campaign
  • Review and recommendations of your branding and messaging
  • Distribution strategy for existing products
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Honorariums always welcome but not necessary.

A letter of recommendation to the participants of the project.

Be available to attend the final presentations with students and provide feedback that will prepare them for the competition.

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress

Be available for a 1-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and needs