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Customer Relationship Management Capstone

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Fanshawe College
Fanshawe College
Customer Relationship Management London, Ontario, Canada
Simone Moreau-Rodgers
Simone Moreau-Rodgers
Marketing Professor/Coordinator
(1)
5
General
  • Graduate
  • 40 learners; teams of 5
  • 50 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 6/4 project matches
  • Anywhere
  • Academic experience
  • Sole proprietorship, Startup, Family owned, Incubator, Non profit
  • Any industries
Categories
Marketing Data visualization Lead generation Organizational structure Sales strategy Marketing analytics
Skills
project management team work client management
Project timeline
  • May 7, 2024
    Experience start
  • August 10, 2024
    Experience end
Overview
Details

Students will be prepared to work on a variety of challenges related to CRM Organizational strategies, sales management, digital transformation, omni-channel strategies, data analysis and visualization and technology assessment.

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Students from Fanshawe College have gained a foundation in answering these questions and will be able to apply their knowledge and experiences on a project with your organization.

Learner skills
Project management, Team work, Client management
Deliverables

Students will deliver a comprehensive report and presentation tailored to the selected projects. The report will include analysis data, benefit analysis, recommended strategies and/or tactics and recommendations for implementation. In some cases the report may include risk analysis, actual tactical implementations, and detailed implementation plans.

Project Examples

Project examples include but are not limited to:

Students are studying a broad spectrum of CRM, Sales and Marketing content as part of this program. Students will be able to deliver results in the following subject areas:

  1. CRM Strategy
  2. Sales Management Strategies and Tactics
  3. Social Marketing Strategies and Tactics
  4. Data Analytics and Visualization
  5. Workflow and Process Management Strategies, Design and Management