Advertising and Promotions
General
- Undergraduate; 2nd year
- 40 learners; individual projects
- 25 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 6/5 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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January 10, 2022Experience start
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January 12, 2022Project Scope Meeting
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February 23, 2022Midway Check In
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April 13, 2022Experience end
Timeline
-
January 10, 2022Experience start
-
January 12, 2022Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
February 23, 2022Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
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April 13, 2022Experience end
Overview
- Details
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This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following:
Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario -
- Inbound and Outbound Promotions
- Situation assessment
- Target market assessment
- Company logistical assessment
- Integrated marketing communication assessment
- Analysis and development of a comprehensive recommendations
- Learner skills
- Strategic communications, Marketing research, Brand positioning, Marketing strategy, Target marketing
- Deliverables
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Students are flexible for this project depending on company-desired outcomes based on scenario, campaign, or specific problem. This could include one or more of the following:
- In-depth secondary Marketing Research
- Analysis of existing marketing strategy
- Developing the target-market based marketing communication plan
- Suggesting brand positioning & drafting brand positioning statement
- Integrated Marketing Communication mini-audit
- Problem analysis and communication / promotional recommendations
- Planning for an upcoming campaign with recommendations for media types based on target market preferences
- Scenario-based analysis and recommendations for an Integrated Marketing Communication plan
Project Examples
By the time they do this project, students have the following skills:
- Advertising campaign development
- Digital / Social media marketing campaigns
- Meda toolkits
- Press Releases
- Event Planning
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide sufficient company information and background of the problem, scenario, or campaign for assessment.
Be available to meet twice online with students at the beginning of the project and mid-way.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.