Mark 4440 - Marketing Strategy
General
- Diploma; 4th year
- 35 learners; teams of 5
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 7/8 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
-
May 20, 2022Experience start
-
June 7, 2022Project Scope Meeting
-
August 6, 2022Experience end
Timeline
-
May 20, 2022Experience start
-
June 7, 2022Project Scope Meeting
Students will set up an actual meeting time with their clients to discuss the situation and get to work on deliverables. Most communications will be handled by the students.
-
August 6, 2022Experience end
Overview
- Details
-
This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies
- Learner skills
- Sales & marketing, Business strategy, Strategy
- Deliverables
-
- integrate all phases of marketing into a strategic planning focus
- demonstrate a problem-solving approach to marketing problems
- apply oral and written skills in project presentations
Project Examples
Students will work on building a cohesive marketing strategy that includes all elements and a macro scan of the environment to build the right strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.