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Creating a Winning Business

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London Metropolitan University
London Metropolitan University
Guildhall School of Business and Law (GSBL) London, England, United Kingdom
CF
Chahid Fourali
Associate Professor
(2)
4
General
  • Graduate
  • 130 learners; individual projects
  • 24 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 9/7 project matches
  • Anywhere
  • Academic experience
  • Startup, Small to medium enterprise
  • Any industries
Categories
Business strategy Market research Competitive analysis Market expansion Product or service launch
Skills
research reports value propositions online communication
Project timeline
  • February 16, 2024
    Experience start
  • April 11, 2024
    Experience end
Overview
Details

Looking to elevate your organization, and bring it to the next level? Bring on learners from London Metropolitan University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will analyse the business offer and contrast it with that of the competition, with a view to developing your value proposition. Any current issue presented by the selected business will be evaluated in the light of the broader picture of the business model. The value proposition can be based on existing market or consider potential other target markets.

Students can review current business issues in the light of the bigger picture, seek views of current or potential customers and provide advice on the way forward.

Learner skills
Research reports, Value propositions, Online communication
Deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include:


  • A business-wide summary report on the business offer and how the solution can improve it
  • A research report with target customer groups.
Project Examples

Learners in groups of 3-7 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 


  • Understanding your business model
  • Reaching and communicating with customers
  • Identifying new customer target groups
  • Researching other or improved offers
  • Testing the attractiveness of the offer
  • Deriving advice from research and analysis to support the development of the business model


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Do you have a mentor that can advise the students about sources of information etc

Do you accept more than one student, who can work together or separately.

Are you a start-up business or small business with a maximum of 20 employees?