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Integrated Digital & Traditional Marketing Campaign (Fall 2020: 2-year diploma students)

MARK 2063
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
General
  • Diploma; Capstone
  • 45 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Toronto, Ontario, Canada
  • Academic experience
  • Startup, Social enterprise, Non profit, Small to medium enterprise, Incubator
  • Any industries
Categories
General Communications Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Project timeline
  • September 14, 2020
    Experience start
  • September 15, 2020
    Client Project Briefing to Students
  • December 16, 2020
    Experience end
Overview
Details

Do you need a digital & traditional marketing campaign to promote your product or service?

Engage our Digital & Traditional Marketing undergrad students to develop an integrated marketing campaign including:

  • Digital: social media, search, content, display, mobile
  • Traditional: video, direct, radio

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

  • Greator Toronto Area / or virtualy
  • Consumer good or service
  • Brand standards, e.g. logo

Learner skills
Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
Deliverables

The top 1-2 groups, as determined by the instructor, will present their integrated marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references
Project Examples

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.