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Marketing Strategies for NonProfit Organizations

Mark3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Leyvi Atun
Faculty, Marketing
(4)
4
Timeline
  • September 7, 2021
    Experience start
  • December 16, 2021
    Experience end
Experience
3/4 project matches
Dates set by experience
Preferred companies
Canada
Social Enterprise, Nonprofit, Charities
Non-profit, philanthropic & civil society

Experience scope

Categories
Communications Marketing strategy
Skills
competitive analysis marketing strategy research needs analysis digital marketing
Learner goals and capabilities

Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Summary of recommended strategies and tactics that could solve the nonprofit's current marketing challenges.

Project timeline
  • September 7, 2021
    Experience start
  • December 16, 2021
    Experience end

Project Examples

Requirements

Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for an initial presentation to the class and for the final project presentation of the teams to the nonprofits

Give oral feedback to assigned team/s after submission of final paper and presentations. Give written feedback to instructor based on provided rubric.