Marketing Strategies for NonProfit Organizations
General
- Undergraduate; 3rd year
- 35 learners; teams of 4
- 40 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/4 project matches
- Canada
- Academic experience
- Social enterprise, Nonprofit, Charities
- Non-profit, philanthropic & civil society
Categories
Skills
Project timeline
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September 7, 2021Experience start
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December 16, 2021Experience end
Overview
- Details
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Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
- Learner skills
- Competitive analysis, Marketing strategy, Research, Needs analysis, Digital marketing
- Deliverables
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Summary of recommended strategies and tactics that could solve the nonprofit's current marketing challenges.
Project Examples
Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for an initial presentation to the class and for the final project presentation of the teams to the nonprofits
Give oral feedback to assigned team/s after submission of final paper and presentations. Give written feedback to instructor based on provided rubric.