Marketing Plan Project - F22
General
- Graduate; 1st year
- 175 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 17/20 project matches
- Anywhere
- Academic experience
- Any
- Any
Categories
Project timeline
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August 25, 2022Experience start
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September 17, 2022Project Scope Meeting (deadline)
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October 8, 2022Strategy Summary
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October 22, 2022Strategy Summary Feedback
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December 10, 2022Project deadline for grading
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January 14, 2023Experience end
Timeline
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August 25, 2022Experience start
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September 17, 2022Project Scope Meeting (deadline)
Meeting between students and company to confirm: project scope, communication styles, and important dates. This includes: specific product students will work on, and how the students will add value
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October 8, 2022Strategy Summary
Draft of strategy summary due
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October 22, 2022Strategy Summary Feedback
Employer provides feedback on submitted strategy summary
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December 10, 2022Project deadline for grading
Final marketing plans due in Canvas for grading. Feedback from professor will be provided by December 21st.
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January 14, 2023Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from Rice University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this program/course will understand the positioning of a product and define the value proposition of the product to the customer they are targeting. Students will get feedback about the segments they have chosen to target. The product and positioning are defined from a customer needs perspective: what is the problem they are solving and what is the value of their solution to the customer compared to how they might otherwise solve this problem?
- Learner skills
- Sales & marketing, Marketing strategy
- Deliverables
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Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
- 1 page strategy summary, due at the mid-point of the semester
- A 1-3 minute product pitch (pre-recorded video)
- A detailed 10 page report including their research, analysis, insights and recommendations
Project Examples
Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete will include:
- Developing strategy summary for a product (or service), specifically around customer lifetime value to identify the most attractive segments.
- Using tactics to target the most profitable customers and how to maximize that profit.
- Marketing plan that is focused on the 4 P's - Product, Place/Partners, Price, and Promotion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
How do you expect the students can add value (aka what will they learn)?
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion (before August 19th) with the administrator of the course to review the project scope.
Provide information or data to help students with customer analysis, including (ideally) a way for them to speak with potential customers and/or channel partners.
A commitment not to require weekly meetings or additional deliverables beyond the specific project deliverables.