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Strategic Plan & Analysis

GMBA725
Closed
Gannon University
Gannon University
Joshua Maurer
Joshua Maurer He / Him
Assistant Professor
(2)
3
General
  • Graduate; Capstone
  • 32 learners; teams of 4
  • 40 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 8/8 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any
Categories
Business strategy Data visualization Data analysis Market research Competitive analysis Customer segmentation
Project timeline
  • August 23, 2023
    Experience start
  • December 10, 2023
    Experience end
Overview
Details

With our MBA students’ strategic plan in hand, you can expect a roadmap that will aid in decision making helping to drive your business forward. Our holistic approach embraces market trends, customer behavior, and competitive landscapes, enabling us to identify untapped potential and unlock new avenues for growth. Allowing you to make evidence backed decisions of your own and see data-driven recommendations from graduate ready MBA students.


Bring on students from Gannon University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program/course will complete a culminating project in which they will develop and present a data-driven strategic plan to improve the performance and sustainability of an organization. The primary goal of this course is to challenge students to apply powerful quantitative strategies and techniques to analyze business and market data to improve decision outcomes across all the functional areas of an organization.

Learner skills
Business analytics, Business strategy, Research
Deliverables

Deliverables are negotiable and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

1.    A 10-15 minute presentation on key findings and recommendations

2.    A detailed report including their research, analysis, insights, and recommendations


·       



Project Examples

Your strategic analysis and plan will include:

  • Internal Analysis: Services, Customers and Financial
  • External analysis: Analysis of environmental forces, industry structure and size
  • Competitive landscape
  • Pricing analysis of company and competitors
  • Growth opportunities
  • Customer behaviors
  • Business model design
  • Demand model and market potential
  • Strategy positioning and formulation


Project activities that students can complete may include, but are not limited to:

  • Conduct research and analysis for real-world companies
  • Develop a strategic plan based on the needs of the sponsoring organization
  • Apply theory to solve problems using appropriate data and technology
  • Design written materials and deliver oral presentations that communicate findings and recommendations in a strategic planning framework


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.

Provide relevant information/data as needed for the project.

How is your project relevant to the course?

Provide an opportunity for students to present their work and receive feedback.