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Behavioral Health Entrepreneurship - Spring A 2024

IBC 720
Closed
Arizona State University (ASU)
Arizona State University (ASU)
College of Health Solutions Tempe, Arizona, United States
RO
Ronald ODonnell
Clinical Professor
(5)
5
General
  • Graduate; Capstone
  • 30 learners; teams of 4
  • 35 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 8/5 project matches
  • Anywhere
  • Academic experience
  • Small to medium enterprise
  • Hospital, health, wellness & medical
Categories
Marketing Competitive analysis Financial modeling Product or service launch Social media marketing
Skills
competitive analysis project planning business consulting business strategy marketing strategy
Project timeline
  • January 16, 2024
    Experience start
  • February 28, 2024
    Experience end
Overview
Details

This course provides an introduction to the essential entrepreneurship skills for the healthcare professional. The course focuses on how to create a business plan for a new business venture or an existing organization to meet the needs of the evolving healthcare marketplace. The student will complete the following:

  1. Create a formal business plan for a health care or related organization.
  2. Create strategies to demonstrate the value of a health care business plan.
  3. Consult with key organization stakeholders on the plan.
  4. Make a pitch to key stakeholders on the business plan.
  5. Practice using social media for marketing (Twitter, Facebook, Linkedin)
  6. Describe strategies and techniques for a successful health care consulting practice
Learner skills
Competitive analysis, Project planning, Business consulting, Business strategy, Marketing strategy
Deliverables

The final deliverable will include:

  1. A formal business plan for a health care or related organization.
  2. A pitch to key stakeholders on the business plan.
Project Examples

The students in this class are enrolled in a doctoral degree program in integrated health care. This is an online course of 8 weeks duration with students enrolled from the United States and other countries.

The students already have a master's degree and most have been working in the field for 10+ years (adult learning students). The students include clinicians and managers, most with significant experience in health care settings (hospitals, primary care clinics, health plans, public health organizations, etc).

The types of projects include a business plan for a health care start-up, or an existing company business plan for a new product or service.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available to meet with student group at least one time per week