Strategic Social Media Marketing Plan
General
- 30 learners; teams of 4
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Any
- Sales, Retail, Food & beverage, Entertainment, Agriculture, Manufacturing, Science, Business services, Legal, Apparel & fashion, Telecommunications, Government, Arts, Consumer goods & services, Non-profit, philanthropic & civil society, Banking & finance, Marketing & advertising, Transport, trucking & railroad, Individual & family services, It & computing, Travel & tourism, Business & management, Cosmetics & beauty, Events services, Public relations & communications, Publishing & printing, Sports & fitness
Categories
Skills
Project timeline
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April 1, 2019Experience start
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April 9, 2019Project Scope Meeting
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April 16, 2019Information Provided to Students
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May 9, 2019Midway Point
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June 1, 2019Final Deliverable
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June 1, 2019Experience end
Timeline
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April 1, 2019Experience start
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April 9, 2019Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. This can be either in-person or via Skype. The goal of this meeting is for both parties to discuss the project, lay out expectations and provide contextual information.
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April 16, 2019Information Provided to Students
Organization grants access to the company's digital channels.
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May 9, 2019Midway Point
Students provide the organization with a status update on the progress of the project.
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June 1, 2019Final Deliverable
The final project deliverable will include:
- A PowerPoint presentation detailing the current analysis, recommended solutions, and a roadmap.
- Content plan across multiple platforms.
- Example of social media posts and accompanying content. -
June 1, 2019Experience end
Overview
- Details
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Students in York University's Digital Marketing Certificate program will work in groups of 4 to develop a comprehensive digital marketing strategy for your organization. Each group will analyze your company's current digital marketing strategy (i.e. content planning, social media channels, and KPIs) and propose methods and content to optimize the strategy.
- Learner skills
- Digital marketing, Social media, Marketing and market research, Marketing & advertising, Digital media
- Deliverables
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The final project deliverable will include:
- A PowerPoint presentation detailing the current analysis, recommended solutions, and a roadmap.
- Content plan across multiple platforms that includes a guide for creating social posts in the future.
- Example of social media posts and accompanying content.
Project Examples
Based on your company's current needs and objectives, students will develop a customized social media strategy. The plan can be designed from scratch or be built off your existing strategy. Students will loosely follow a template.
The strategy may include, but is not limited to:
- Conducting an audit of your current social media presence across all social channels
- Conducting an assessment of the effectiveness of your current communication channel(s)
- Establish SMART goals
- Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, channels, communication pieces, etc.
- Creating example social media posts
- Roadmap for strategy implementation
Providing students with access to your social channels and web analytics will ensure they understand how your organization's marketing activities are tagged and tracked, and allow them to measure performance consistently across all marketing channels.
NOTE: This cohort of students will be working on another Riipen assignment - email marketing automation - immediately following this one (as part of the same Certificate in Digital Marketing). The marketing automation assignment runs from June 10th - July 22nd, and you can find full assignment details here: https://app.riipen.com/experiences/1670/details
If you are interested in working with students on both social media marketing and email marketing automation, there is an opportunity to participate in both assignments with the same cohort of students.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide feedback once the final deliverable is submitted by the students
Provide access to the company's social channels and web analytics where possible; students can sign NDAs as required.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails (within 24 hours), phone calls or meetings over the duration of the project to address students' questions.