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Strategic Social Media Marketing Plan
York University
York University students deliver a digital marketing strategy, including analysis, solutions, a content plan, and social media examples to optimize your company's marketing efforts.
Communications Marketing strategy Product or service launch
Projects start on April 1, 2019
Closed

Closed to new projects.

Experience is no longer accepting new projects.
Find similar experiences
Timeline
  • April 1, 2019
    Experience start
  • April 9, 2019
    Project Scope Meeting
  • April 16, 2019
    Information Provided to Students
  • May 9, 2019
    Midway Point
  • June 1, 2019
    Final Deliverable
  • June 1, 2019
    Experience end

About this experience

Contact
Lilian Lau
VP Marketing
2
Learner skills
digital marketing social media marketing and market research marketing & advertising digital media
What learners can do

Students in York University's Digital Marketing Certificate program will work in groups of 4 to develop a comprehensive digital marketing strategy for your organization. Each group will analyze your company's current digital marketing strategy (i.e. content planning, social media channels, and KPIs) and propose methods and content to optimize the strategy.

How learners and employer interact

Individual deliverables are provided per team.

Experience
1 projects wanted
Preferred companies
Anywhere
Any
Sales, Retail, Food & beverage, Entertainment, Agriculture, Manufacturing, Science, Business services, Legal, Apparel & fashion, Telecommunications, Government, Arts, Consumer goods & services, Non-profit, philanthropic & civil society, Banking & finance, Marketing & advertising, Transport, trucking & railroad, Individual & family services, It & computing, Travel & tourism, Business Management, Cosmetics & beauty, Events services, Public relations & communications, Publishing & printing, Sports & fitness

What learners can deliver

Expected outcomes and deliverables

The final project deliverable will include:

  1. A PowerPoint presentation detailing the current analysis, recommended solutions, and a roadmap.
  2. Content plan across multiple platforms that includes a guide for creating social posts in the future.
  3. Example of social media posts and accompanying content.


Learners
Any level
30 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Project timeline
  • April 1, 2019
    Experience start
  • April 9, 2019
    Project Scope Meeting
  • April 16, 2019
    Information Provided to Students
  • May 9, 2019
    Midway Point
  • June 1, 2019
    Final Deliverable
  • June 1, 2019
    Experience end

Projects you can submit

Based on your company's current needs and objectives, students will develop a customized social media strategy. The plan can be designed from scratch or be built off your existing strategy. Students will loosely follow a template.


The strategy may include, but is not limited to:

  1. Conducting an audit of your current social media presence across all social channels
  2. Conducting an assessment of the effectiveness of your current communication channel(s)
  3. Establish SMART goals
  4. Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, channels, communication pieces, etc.
  5. Creating example social media posts
  6. Roadmap for strategy implementation

Providing students with access to your social channels and web analytics will ensure they understand how your organization's marketing activities are tagged and tracked, and allow them to measure performance consistently across all marketing channels.


NOTE: This cohort of students will be working on another Riipen assignment - email marketing automation - immediately following this one (as part of the same Certificate in Digital Marketing). The marketing automation assignment runs from June 10th - July 22nd, and you can find full assignment details here: https://app.riipen.com/experiences/1670/details

If you are interested in working with students on both social media marketing and email marketing automation, there is an opportunity to participate in both assignments with the same cohort of students.

Required questions for companies

Companies matching with this experience will answer these questions.

  • Q1 - Checkbox
    Provide feedback once the final deliverable is submitted by the students
  • Q2 - Checkbox
    Provide access to the company's social channels and web analytics where possible; students can sign NDAs as required.
  • Q3 - Checkbox
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
  • Q4 - Checkbox
    Provide a dedicated contact who is available to answer periodic emails (within 24 hours), phone calls or meetings over the duration of the project to address students' questions.