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Digital Branding

PR3401
Closed
Ohio Northern University
Ohio Northern University
Ada, Ohio, United States
Alisa Agozzino
Associate Professor of Public Relations and Social Media
(2)
3
Timeline
  • February 5, 2024
    Experience start
  • April 29, 2024
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Public relations & communications
Categories
Digital marketing Public relations Branding & style guides
Skills
online communication brand strategy podcasting social media research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Ohio Nothern University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program/experience will be creating a fully functional website integrating components of previous social media work (i.e., podcasts, YouTube videos, infographs). Focus will be on application of social media concepts and application, creating brand strategy with heavy reliance on social media as the foundation way of building and maintaining relationships.


Learners
Undergraduate
Any level
9 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 3
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • February 5, 2024
    Experience start
  • April 29, 2024
    Experience end
Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 


  • Practice basic principles of digital branding strategies
  • Demonstrate proficiency in AP style writing
  • Examine and express individual’s personal brand


Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

Provide an opportunity for learners to present their work and receive feedback.

Provide relevant information and/or data as needed for the project.

How is your project relevant to the experience?