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International Marketing

MRKT627
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Houman Sanandaji (Sasha)
Houman Sanandaji (Sasha)
Business School Faculty
(8)
5
Timeline
  • May 5, 2023
    Experience start
  • May 5, 2023
    Client's introductory session for students
  • May 15, 2023
    Project Scope Meeting
  • June 12, 2023
    Final Report and Presentation Delivery
  • June 13, 2023
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Digital marketing Social media marketing Competitive analysis Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing marketing strategy research
Learner goals and capabilities

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Learners
Post-graduate
Any level
35 learners
Project
35 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Students will submit:

  • Report
  • Online presentation

Project Deliverables:

  1. Situational and environmental analysis explaining how your industry looks like, a complete analysis of your competitors in the market, proper SWOT analysis of your business, and also customer analysis.
  2. Marketing strategy, product/service focus, and goal setting, explaining your PLC and where the product/service belongs in that scale. Studying the market segment(s), coming up with proper positioning, promotion and targeting strategies.
  3. Developing proper Marketing Mix for your product/service(s).
  4. Budgeting. They will be in touch with you to find out realistic and feasible budgeting strategy, allocation, etc. for their proposed marketing plan (keeping in mind that most of these students are in tier 2 of their MBA program and have no academic finance knowledge)
  5. Control and monitoring the implementation of the proposed marketing plan. In this phase they will plan to create a proper feedback mechanism to monitor progress.
Project timeline
  • May 5, 2023
    Experience start
  • May 5, 2023
    Client's introductory session for students
  • May 15, 2023
    Project Scope Meeting
  • June 12, 2023
    Final Report and Presentation Delivery
  • June 13, 2023
    Experience end
Project Examples

Before entering your organization into the international landscape, it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.

Some areas that these students can help you to understand include but are not limited to:

  • How to reach your target market in the country of choice
  • Most effective marketing techniques for the area of choice
  • Analysis of the effectiveness of entering the market of choice.
  • Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region

The expectation is that the students would execute all the required marketing functions (for example; market research, market analysis, promotion, pricing, and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.

Examples include but are not limited to:

  • Market planning: developing market planning for small to medium size businesses in an international market.
  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.
Companies must answer the following questions to submit a match request to this experience:

UCW is specifically following APA Style 7th edition for reports. Any other format cannot be accepted when delivering the report.

Ba available for one either online or in-person session to explain project objectives for the group.

Incentives for students to be provided by the business: An official recommendation letter students can add to their resume, or an endorsement on students' LinkedIn page, or a reference of their cooperation with the business (in any form, LinkedIn reference, a certificate signed and sealed by the respective business, etc.)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Riipen template NDA forms will be signed by every student in the team.

Introducing someone to attend the final presentation either online or in-person, developing and/or filling the evaluation forms, and providing recommendation letters for the students.

Be available for a quick online call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.