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Virtual Internship - Strategic Relationship Marketing

B409
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
CB
Courtney Bartholomew
Business Developer-Centre for Business, George Brown College
(1)
3
General
  • Graduate
  • 1 learner; teams of 4
  • 360 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5 projects wanted
  • Canada
  • Academic experience
  • Any
  • Any
Categories
General Communications Market research Sales strategy Marketing strategy
Skills
digital marketing sales & marketing business services business strategy marketing strategy
Project timeline
  • January 12, 2021
    Experience start
  • September 12, 2020
    Project Scope Meeting
  • April 24, 2021
    Experience end
Overview
Details

*This is a co-op/internship which requires mentorship from a supervisor who is experienced/trained in Marketing.

* Interested employers should contact courtney.bartholomew@georgebrown.ca for information on next steps

*Students are available between January 11th - April 23rd and require a total of 360 hours.

Benefits to your company

Strategic Relationship Marketing students (individuals or teams) can respond to the growing need to place the customer at the centre of your business decisions. Their skill set is critical for your company, more than ever, since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with your current customers. Connect with us today to secure your Strategic Relationship Marketing co-op students

Learner skills
Digital marketing, Sales & marketing, Business services, Business strategy, Marketing strategy
Deliverables

To be decided with the industry partner and academic internship coordinator.

Project Examples

1. Create a professional marketing plan using standard marketing planning processes and tools.

2. Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.

3. Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.

4. Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.

5. Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.

6. Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.

7. Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.

8. Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.

9. Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.

10. Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Mentorship is required for co-op positions. The supervisor should be trained/experienced in the field and willing to provide a supportive learning environment.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.