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Business - Marketing (Co-op) Fall '22

BMK2
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
Betty Schoemaker
Betty Schoemaker
Co-operative Education Consultant
(3)
5
General
  • Diploma; 1st year, 2nd year, Senior, Junior
  • 5 learners; individual projects
  • 420 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 5 projects wanted
  • Canada
  • Academic experience
  • Any, Small to medium enterprise
  • Any
Categories
General Market research Digital marketing Sales strategy Social media marketing Marketing analytics
Skills
marketing plan strategy market research analyze viability of a concept sales presentation
Project timeline
  • September 24, 2022
    Experience start
  • September 27, 2022
    Initial proposal due
  • October 29, 2022
    Mid-term check-in
  • December 17, 2022
    Experience end
Overview
Details

Virtual Project Opportunity:

Bring on one or more student from Fanshawe College in the Business - Marketing (BMK2) Co-op Endorsed Diploma to conduct a program-related project/Co-op based experience.

In the two year program, students learn that marketing is a broad set of activities and decisions that must be made about a product or service to satisfy customer needs – everything from design and production to distribution, pricing, advertising, sales and even maintenance. Developing good marketing strategies and properly executing those strategies most often determines whether a product will be a success.

Students are available for work terms virtually year round. Generally, students complete work terms of 4 month duration, however, arrangements can be made for students to continue a work term for 8 or 12 months dependent on employer needs and student availability.

Student co-ops can occur in-person, virtually or a hybrid and will count towards a co-op credit.

Co-ops must be remunerated.

Learner skills
Marketing plan, Strategy, Market research, Analyze viability of a concept, Sales presentation
Deliverables

Our students are eager to put into practice what they have learned about the marketing and the opportunity improve their professional demeanour. Once graduated from this program, they can pursue a career in sales, retail management, advertising, brand management, sports and events marketing, customer relationship management or market research. Graduates have the knowledge and skills to begin in a variety of entry-level positions, including marketing officer, marketing assistant, sales assistant, sales representative, merchandiser, advertising coordinator, media buyer, account representative and market researcher.

Project Examples

Co-ops are to be paid (typically a competitive hourly wage, especially in today's job market). Eligible employers can receive a Co-op Tax Credit up to $3,000. Additionally, as part of the Government of Canada's Student Work Placement Program (SWPP), a variety of funding opportunities may be available for employers to hire students for the purposes of experiential learning. See HERE for more information.

Students in the Fanshawe College in the two-year business marketing co-op diploma program have the ability to:

Year One

  • Identify how and when to use secondary data
  • Work with basic financial statements
  • Perform various pricing and profit calculations
  • Create a marketing strategy
  • Identify competition, cultural and economic issues in the marketplace
  • Analyze the market with various entry-level marketing skills
  • Work with a team toward developing a complete project
  • Apply basic accounting concepts

Year Two

  • Create an IMC campaign for a client
  • Identify and create appropriate advertising through different mediums
  • Prepare and deliver a well-structured sales presentation
  • Identify and create appropriate competitive strategies for a retail business
  • Create and analyze a comprehensive business plan
  • Develop pleasing and detailed graphic material suitable for print
  • Introductory project management  Conduct a PEST and SWAT analysis
  • Demonstrate and apply the use of key projects management tools such a work breakdown structure, network diagrams and critical path to create a project plan
  • Calculate and evaluate most standard statistical measures on existing data including regression analysis; probabilities and distributions; sampling; statistical elimination; and hypothesis testing
  • Using InDesign, Adobe Photoshop and Illustrator, create pleasing, attention grabbing flyers, ads and other publications at an advanced level

Our business marketing co-op students are capable of the following tasks and more!

Video Game Business Development Associate - develop new relationships and business connections, write sales proposals and project overviews and represent the company at industry events all over the world.

Marketing and Advertising - build on the company’s online presence and implement advertising campaigns to expand the business.

Territory Sales Rep - sell and deliver a large volume of product in compliance with specific customer agreements while meeting monthly sales quotas.

Social Media Assistant - Support efforts to increase growth and brand affinity by engaging target audiences and markets through social media posts and events.

Content Specialist - Prepare engaging text and images to promote programs, marketing activities and fundraising efforts.

Social Change Specialist - Be an agent of change by delivering evidence-informed social marketing campaigns promoting the reduction of tobacco use, LGBTQ+ rights and Indigenous and minority experiences.

The exact project/Co-op topic and scope will depend on your organization's needs. Student can work on some or all of the aspects mentioned above.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Employer must agree to a Co-op Work Term Agreement (WTA) form, provided by the co-op consultant.

Employer should provide updates on students' work mid-way through the co-op, and complete a final evaluation form at the end of the work term.

Employer must provide a minimum of 420 hours and minimum of 12 weeks of program-related work during the Co-op work term to qualify for a Co-op.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Co-op terms are remunerated to qualify for a Co-op Work term.

Students are available to engage in an employer-lead project between September 6th and December 16th. Students can start as late as September 26.